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West Midlands Seeks Tourism and Hospitality Experts

Following the announcement of the West Midlands’ new Advisory Board, the West Midlands is now inviting tourism and hospitality professionals to apply and represent the industry on a regional level.

In the autumn, the West Midlands Tourism and Hospitality Advisory Board will be formed to propel the region’s visitor economy forward.

The new board aims to provide a high-profile and identifiable presence for tourism and hospitality in the West Midlands as a sector consultee for regional and UK government proposals.

It also strives to improve connections between all of the elements that contribute to the visitor economy in the West Midlands, as well as to ensure that relevant national initiatives are understood and leveraged for action in the region.

Who’s involved?

Providing advice to the West Midlands Combined Authority (WMCA) and the Mayor of the West Midlands It will replace and expand on the work of the West Midlands Regional Board for Tourism, which was established in 2020.

The board’s secretariat will be provided by the West Midlands Growth Company (WMGC), in collaboration with the night-time economy sector and hospitality and tourism businesses.

Andrew Lovett, chief executive of the Black Country Living Museum, will chair the board. Andrew has 30 years of leadership experience in the museums, leisure, tourism, arts, heritage, and protected landscape sectors.

Sector strength and growth

Lovett said: “We have launched the search for enthusiastic, knowledgeable and committed team players to join our new West Midlands Tourism and Hospitality Advisory Board, who can successfully represent the geography, diversity and inclusivity of our region’s magnificently varied and unique visitor economy.

“This is a fantastic opportunity for people who want to make a difference, are passionate about tourism and hospitality and are leaders in their visitor-facing fields, whether it’s accommodation, food and drink, transport, events, performance, entertainment or attractions.”

Andy Street, Mayor of the West Midlands, added: “Hospitality is a real strong suit for us here in the West Midlands. The sector has the potential to be a major growth area and job creator in our region in the coming months and years – despite the many pressures and challenges we’re facing.

“Introducing the Advisory Board will help us to double down on our natural strengths, draw on our wealth of local expertise and work together to tackle the challenges facing the industry.”

 

 

 

Source : conference-news