Even though European hospitality sector has been hit hard by COVID-19 in 2020, there is a lot of positivity, movement and ample room to boost the presence of international brands.
In regard to new hotel openings in the region. Krakow, Poland’s second-biggest city, has for long been a popular tourist destination though a surge in business centers there and across the region has also boosted demand for hotels.
The Baltic states of Estonia, Latvia and Lithuania in the north, which border Russia and Belarus, tend to appeal to those who prefer sweeping landscapes and quiet towns with plenty of options for hiking and biking. The travel industry is optimistically looking ahead in 2022, seeking to capitalize on high demand.