Nassau Paradise Island Welcomes Record-Breaking Tourism
The Nassau Paradise Island Promotion Board (NPIPB) announced today that it has recovered completely from the effects of the pandemic.
Year-end reporting revealed that the tourism sector in the perennially popular Bahamian destination finished 2022 even better than in 2019, its best performance year on record. The NPIPB also expressed confidence that 2023 will be a banner year.
The following are some key takeaways:
- In 2022, average occupancy increased by 23.2 percentage points to 65.2 percent, up from 42 percent in 2021.
- Room revenue in 2022 will be 112 percent higher than in 2021.
- The average length of stay is now approaching six nights, representing a half-day to a full-day increase.
- Traveler visitation in 2022 increased by 69 percent over 2021.
- Air arrivals through December 2022 were 90 percent of pre-pandemic levels, and air seats are already increasing in 2023, with February’s seat count up 15 percent over 2022 at an average of 5,358 seats per day.
- In comparison to the previous year, total website referrals to NPIPB partner resorts increased by 47 percent.
- From the end of 2021 to the end of 2022, web searches for “The Bahamas” increased by 20%, while searches for “Nassau” increased by 41%.
The increased traffic to its website has prompted more tourists to book trips to Nassau Paradise Island and stay at the NPIPB’s partner resorts, and it is expected to continue to drive visitation rates and overall occupancy well into 2023. The promotion board is investing in a new website, which is expected to be completed early this year, to capitalize on the momentum of current internet search demand and continue driving conversions.
Nonstop air service to Lynden Pindling International Airport from 38 source markets in the United States, Canada, Europe, and South America remains one of Nassau Paradise Island’s most valuable assets. In fact, the destination maintained air service from all of those markets during and after the pandemic, demonstrating the strength of demand for travel to the premier resort island. Nassau Paradise Island will add even more nonstop commercial air service from major markets such as New York City this year.
“It has been wonderful to see tourism to Nassau Paradise Island surpass pre-pandemic levels, and we are continuing to build on the momentum from last year to drive demand and make 2023 a banner year,” said Joy Jibrilu, CEO of NPIPB. “Our island destination has so much to offer all types of visitors and, as I reflect on 2022, I am so thankful for our partners and am extremely optimistic for the new year full of new resorts, more nonstop air service, new and returning special events, and more!”
Source : travelpulse